Tommy Lens Exclusive AR

Tommy Lens, a feature of MyTommy App, unlocks an exclusive reality to enhance customer retention & engagement. It offers an immersive brand experience across all touch-points, connected to e-commerce for innovative shopping. The concept was designed, developed, and tested in a flagship store in just 7 days.

Before the development of Tommy Lens, it was evident that collecting loyalty points alone was insufficient to retain and engage users. Surveys indicated that users of single-brand apps installed them primarily to gain access to exclusive deals, products, and brand experiences. As a result, the challenge was to design new features that added value to the user's experience by providing them with a more immersive and engaging app experience.

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The extended reality feature for MyTommy App

The development of the extended reality feature was a solution to this challenge. Tommy Lens provides two distinct journeys that can be explored at the user's convenience, allowing them to extend their in-store experience. The augmented reality (AR) experiences provided by the Tommy Lens feature are location-specific and offer exclusive product content that is shoppable through e-commerce.

In just seven days, the Tommy Lens feature was designed, developed, and tested in a flagship store. By unlocking an exclusive reality, MyTommy App aims to enhance customer retention and engagement through a unique and immersive brand experience.