Platform Cornerstones

Interest in digital experiences continues to surge among younger demographics, with 68% of Gen Z identifying gaming as a central part of their identity. This trend underscores the effectiveness of educational initiatives integrated within gaming, as studies show that interactive content can enhance engagement and retention by up to 60%. Fortnite’s creative mode, with over 63% of its players aged 18-24, offers an ideal platform for reaching this audience. As one of the world’s leading gaming platforms, boasting over 650 million users, Fortnite provides the Finnish National Gallery a unique opportunity to introduce its extensive cultural content to a new, tech-savvy generation. By blending art into a familiar and competitive gaming format, the project directly appeals to this entertainment-driven demographic. Through the inclusion of iconic works from the Finnish National Gallery within the game’s narrative, the experience merges learning and play, making the exploration of cultural heritage both engaging and educational.

The Solution: Gamifying Art Exploration

To bridge the gap between traditional art appreciation and younger audiences, the Finnish National Gallery developed a solution that increases accessibility and appeals to its target demographic. By leveraging the popularity of Fortnite and integrating iconic artworks into an immersive game format, “Art Heist” transforms art appreciation into a dynamic and educational experience. The game mechanics involve two teams competing to locate and retrieve famous paintings hidden in themed environments while defending their own gallery from attacks. Players encounter works from the Finnish National Gallery seamlessly woven into the narrative, with each piece accompanied by brief contextual explanations, making the experience both informative and engaging.