Adidas Creators Club

Adidas.com Creators Club is a rapidly growing platform with millions of users worldwide. Approximately 30% of all new membership sign-ups are now made via adidas.com. Adventure Club, in collaboration with the Consumer Acquisition team, refreshed the entire sign-up template landscape, across all touch points and channels.

Improving the new member experience

The goal of this redesign was to improve usability by making the sign-up process faster and more straightforward while simultaneously aligning the look and feel of the sign-up template and enhancing the general user experience.

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Membership account

New capabilities and rapid uptake in the company has seen the Creators Club membership platform inherently increase in complexity. We had to find a way to make a systems based architecture where we could construct all sign up forms and campaign pages in a modular way. Once we had a strong concept we as a team worked closely with adidas development teams to deliver these new features and components for the website.

We initiated a project to align and improve these signup templates site wide as part of a component based ecosystem. We wanted to empower marketers and managers inside adidas to be able to localise their acquisition campaigns and sign up moments. We also needed to design smart ways to gather data contextually and at the same time address the various data privacy concerns for the user we uncovered in the research phase.